Motorcraft Brake Pads are tested and refined to provide optimal performance and maximum confidence. Why Buy: -Motorcraft brake friction parts for Ford, Lincoln and Mercury vehicles offer high value without compromising quality. -Motorcraft Brake Pads deliver the best balance between braking performance and the reduction of noise and vibration. -Designed to provide optimum levels of safety and durability Beveled friction material edges help eliminate vibration for smooth stops. -Slots in the pads help dissipate heat for long life a reduced fade. -Represents a high-quality alternative to aftermarket options. -Designed to fit right the first time, helping minimize comebacks -Proprietary friction formulations are specific to each vehicle. Noise-damping insulators, shims and attaching hardware are included.